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Each case study showcases a recent project from one of our valued and diverse clients. Get in touch if you’d like to learn more.
A global FMCG brand struggled to allocate shelf space efficiently across multiple store formats. Traditional space-to-sales ratios led to overstocked low-performing categories while high-demand products lacked visibility. The retailer needed a more dynamic, data-driven approach to ensure every category had the right shelf space for optimal performance. With thousands of SKUs across multiple regions, the company struggled to determine which products were truly driving sales and which were taking up valuable shelf real estate. Traditional category management approaches were slow and reactive, resulting in missed opportunities.
We first conducted a significant tail analysis, which identified 845 SKUs (28% of total) for delisting while still maintaining current sales. By removing these underperforming products, we were able to free up 159 linear meters (45.5 sqm) of store space, creating several key opportunities:
Enhancing the existing assortment by reallocating space to higher-performing SKUs.
Introducing new product categories to improve customer choice and store profitability.
Leasing freed-up space to third parties, adding an additional revenue stream.
Optimising store layouts, providing insights for future store footprint reductions or new store designs.
Following this, we implemented a Category Performance Optimisation Model, a data-driven allocation framework designed to dynamically adjust shelf space based on sales potential rather than static percentage-based distribution. This model:
Reallocated shelf space dynamically to match sales performance trends.
Prioritised high-margin and high-demand SKUs while ensuring proper category balance.
Improved overall store efficiency, allowing for a better shopping experience and increased revenue.
12% sales uplift from improved product placement
18% reduction in inventory waste
Freed 159LM (45.5SQM) of space for new product development and third-party leasing
Improved category organisation, leading to better customer engagement and sales uplift
Whether you’re an independent entrepreneur with a bold idea or a multinational company tackling complex challenges, we bring the same level of expertise and insight. No project is too small, no business is too big—we tailor our approach to fit your needs.
From household names to fast-growing businesses, our work has helped brands crack complex problems, optimise networks, fine-tune pricing, and unlock new revenue.
We’d be happy to pull a proposal together for you.
