Friendly & Approachable. Driven & Passionate

At Bateren Analytics, we believe that data should be empowering, not intimidating. We’re a team of friendly, approachable experts who make analytics accessible for businesses of all sizes.

We’re driven by curiosity, passionate about problem-solving, and committed to helping businesses thrive.

A Little Bit About Us...

We combine cutting-edge AI, machine learning, and strategic expertise to deliver insights that are clear, actionable, and designed for real impact. We combine AI, machine learning, and industry expertise to drive smarter decisions, optimise operations, and fuel long-term growth. We don’t just process numbers—we uncover opportunities, drive smarter decisions, and fuel sustainable success. We challenge outdated thinking, using AI-driven insights to simplify decision-making and unlock real value.

Led by Marho Bateren, an analytics pro with 15+ years of experience, we’ve helped brands like Shell, Nestlé, PepsiCo, Danone, Costa, Audi, and more turn their data into action. Marho was part of the team at Dunnhumby during its growth years, building his expertise in analytics as the field gained momentum.

We don’t do cookie-cutter solutions. We’ve worked across retail, FMCG, finance, energy, and beyond—bringing fresh perspectives and real-world smarts to every project.

Why Work With Us?

Discover the Advantages of Our Approach

AI is our secret weapon

it does the grunt work, so you get insights faster (and cheaper).

Straight-talking analytics

we ditch the fluff, get on with the work and deliver what matters.

We keep it human

smart, sharp, but never stuffy. Data should be exciting, not exhausting.

Inspiring greatness in companies worldwide

Let's get to work!

Whether you’re an independent entrepreneur with a bold idea or a multinational company tackling complex challenges, we bring the same level of expertise and insight. No project is too small, no business is too big—we tailor our approach to fit your needs.

From household names to fast-growing businesses, our work has helped brands crack complex problems, optimise networks, fine-tune pricing, and unlock new revenue.

We’d be happy to pull a proposal together for you.