Leisure & Hospitality Market Expansion in Europe

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The Problem

A leading company in the leisure and hospitality sector sought to expand its presence across the UK, Netherlands, and Germany. The business was evaluating potential acquisitions but lacked detailed market insights, including regional demand, competitive landscape, and white space opportunities. Without accurate data, assessing the true value of expansion opportunities was challenging, leading to uncertainty in investment decisions. However, a lack of integrated location data made it difficult to assess market opportunities and accurately evaluate the deal’s true value. The firm required detailed insights into regional demand, competitive landscape, and white space opportunities to make informed investment decisions.

The Solution

We combined geospatial data, consumer trends, and competitor benchmarking to develop a market expansion strategy tailored for the UK, Netherlands, and Germany. Using white space analysis, we identified high-potential locations for new sites and acquisitions. Our insights included customer behavior analysis, footfall projections, and revenue forecasting, ensuring that expansion efforts aligned with market demand.

A custom interactive dashboard was developed to help decision-makers visualise opportunities and simulate different expansion scenarios. Additionally, we conducted white space forecasting, using predictive modelling to estimate the untapped market potential and quantify expansion opportunities. These insights were integrated into a bespoke M&A dashboard, allowing the client to visualise acquisition opportunities, project revenue scenarios, and simulate different expansion strategies.

The Impact

Identified High-Growth Markets

Pinpointed key cities and regions primed for expansion across the UK, Netherlands, and Germany

Data-Driven Expansion

Developed a structured roadmap for new site openings and strategic acquisitions

Risk Reduction

Equipped leadership with actionable insights to ensure confident, informed investment decisions

Market Intelligence

Delivered an interactive tool to assess demand, competition, and customer movement in real time

Inspiring greatness in companies and brands worldwide

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Whether you’re an independent entrepreneur with a bold idea or a multinational company tackling complex challenges, we bring the same level of expertise and insight. No project is too small, no business is too big—we tailor our approach to fit your needs.

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