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Each case study showcases a recent project from one of our valued and diverse clients. Get in touch if you’d like to learn more.
A leading UK retailer faced challenges in pricing its bottled water category consistently across different regions. Due to varying supply costs, promotional activities, and competitive pricing shifts, some stores were underpricing while others were overpriced. This led to margin erosion, customer confusion, and declining sales in a high-volume product category. The retailer needed a clearer pricing framework to maintain competitive positioning while maximising profitability.
We conducted an extensive pricing benchmarking study focused specifically on the bottled water category. By evaluating competitor pricing, promotional strategies, and volume sales data, we identified inconsistencies and price sensitivity across different store formats. We introduced a structured pricing framework, ensuring alignment with competitor pricing while maintaining margins. This included a tiered regional pricing model, adjusting price points based on store type, regional demand, and promotional effectiveness. Additionally, we developed guidelines for in-store promotional pricing, ensuring consistency across locations while allowing for flexibility based on local sales trends.
9% increase in bottled water sales after price optimisation
15% uplift in sales during promotional periods
Standardised pricing across locations, reducing customer confusion
Profitability maintained without sacrificing demand
Whether you’re an independent entrepreneur with a bold idea or a multinational company tackling complex challenges, we bring the same level of expertise and insight. No project is too small, no business is too big—we tailor our approach to fit your needs.
From household names to fast-growing businesses, our work has helped brands crack complex problems, optimise networks, fine-tune pricing, and unlock new revenue.
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